Each company will participate in Action «digi-retail» may submit an investment proposal under the following eligible activities:
E (1): Reorganization and savings by exploiting information and communication technologies (mandatory action)
E (2): Extraversion - promotion - expanding turnover using advanced information and communication technologies (mandatory action).
Each beneficiary must be implemented and the two actions with the appropriate desired configuration, while ensuring that none of the two does not exceed 70% of the total investment.
TABLE 1: RESTRICTIONS BY CLASS ACTION
ENERGY | MAXIMUM RATE
ENERGY IN W / H |
E (1): Reorganization and savings by exploiting ICT | 70% |
| E (2): Extraversion, promote, expand turnover by using advanced information and communication technologies | 70% |
The details of the eligible actions in ypoenergeies shown in Table 2 below. The following eligible activities and ypoenergeies can be selected individually or combined to form the project.
TABLE 2: ELIGIBLE ACTIONS AND ANALYTICAL YPOENERGEIES
Eligible Actions and Ypoenergeies |
E (1): Reorganization and savings by exploiting ICT |
1. Automation of retail - Integrated Retail Management (coding of products, manage product categories, inventory, customers, suppliers, sales management, vendors, staff and channels / outlets, etc.). |
2. Issue receipts electronically interconnected with the warehouse. The receipts must be made using fiscal instruments (EAFDSS) or fiscal printers (solicitous). |
3. Electronic invoicing (e-invoicing) and / or electronic receipts while retail electronic archiving in accordance with Directive 2001/115/EC of the European Union and the Greek KBS. |
4. Automated exchange of information products for use in integrated electronic markets (onlineaggregators, online auctions), which combine, present and process data from multiple independent vendors. |
5. Automation and electronic monitoring records. |
6. Technologies RFIDgia electronic monitoring and managing the warehouse and store. |
7. Online B2B interface with suppliers inventory search capabilities, information about prices, delivery times etc. for immediate information to final customers. |
8. Automated online information exchange for the movement and availability of products between branches, or the interconnection point with the main retail store. |
9. Electronic exchange of data between branches for promotions (Product information on price lists, discounts, etc.). |
10. Electronic marking and shelving products (electronicshelftags) enabled dynamic pricing. |
11. Distribution of products through the shop (e-shop) and / or via e-marketplace third, compulsory secure electronic payments (e-payments), display optimization in search engines (Search Engine Optimisation), mandatory implementation of at least 2 languages and electronic coupons. |
12. Systems management credit card payments. |
13. Digital count the number of customers. |
E (2): Extraversion - promotion - expanding turnover using advanced information and communication technologies |
1. Smart cards or systems for personalized customer loyalty promotion (loyalty schemes and smart loyalty cards). |
2. Interactive promotion that utilizes new technology tools and platforms. Examples: - interactive displays - Touch screens for product promotion - promotional methods that utilize mobile phones - lists the lektronikoi - personalized product promotion |
3. Electronic coupons or coupons via mobile communication (e-coupons, m-coupons) |
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4. Utilization of business intelligence: - promotions - analysis of consumer behavior |
5. Promoting combined with geographical information (geo-location services) |
6. Digital Signage for product promotion (Digital signage). |
7. Promotion on the Internet. Examples: - Online information and promotion campaigns - optimization presence in search engines - SEO
- personalized promotion to consumers - use social media to broaden the customer base |
8. Enriching the shop with the participation of the consumer. Examples: - recording and sharing customer feedback and preferences (reviews) - create lists of desired products from customers (wishlists) - single entry (singlesign-on) from existing profiles in social media |
