Action digi-retail "Strengthening retail businesses for the digital realization of investments"

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THE PROGRAM WILL LAST FROM 14 JANUARY - 15 FEBRUARY 2011

The action "digi-retail" for the implementation of targeted investments in the retail sector from existing businesses operating within the Greek territory and do not fall within the exceptions of the Rules of De Minimis.

The aim is that businesses will be strengthened to be able to use new technological tools for their development, to address the negative effects of economic recession and changes in consumer behavior patterns because of it.

This action is intended to ensure, as far as possible in assisted enterprises:
Conditions to reduce operating costs through the use of information technologies for the automation of warehouse management, sales, purchasing and implementing promotional activities,
Opportunities to improve sales and personalized, consistent and integrated approach to customer
Ability to diversify product provided over the competition to create conditions for expansion of their turnover, utilizing advanced technologies and related services, and
Conditions extrovert to develop and improve their competitive position through the use of ICT.

Addressed?

Beneficiaries are existing entities, regardless of their legal form, engaged in economic activity in the Greek area in retail.

Eligible recipients for funding of investment projects are considered businesses and shops of those for which there are cumulatively the following conditions:

1. The Company has at least one full twelve-month fiscal year closed.
2. The existing industry is a business activity in retail trade.
3. The current industry business activity falls outside the exempt categories of activity rule De Minimis, which are detailed in Section 14 - Annex VI of this Guide. (see page 75)
4. The beneficiary does not meet the criteria separating operations of the Funds ERDF, EAFRD (European Agricultural Fund for Rural Development) and EFF (EFF), as included in the OP "Digital Convergence"
5. The Company and its affiliated and / or companies affiliated with it, The current and two (2) previous years have not received grants from Programs and State Aid Projects falling under the rule of De Minimis, which aggregate together with the required subsidy exceed 200,000 euros (100,000 euros, or if the Company is active in the road sector).
6. The recipient is operating legally, retaining all statutory licenses.

What actions are subsidized?

Each company will participate in Action «digi-retail» may submit an investment proposal under the following eligible activities:
E (1): Reorganization and savings by exploiting information and communication technologies (mandatory action)
E (2): Extraversion - promotion - expanding turnover using advanced information and communication technologies (mandatory action).

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What costs are subsidized?

Expenditure Categories (CCT) is eligible for funding under the Action are:
X. (1): "Costs Procurement Equipment"
X. (2): "Expenditure Procurement Software and Services Software in the form of« Software as a Service »
CG (3): "Costs of Services Implementation of the project and / or technological content subscription services and digital information services-projection"

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Deadlines

The start up investment plans for proposals under Action, will be officially announced on the website of the action and at least fifteen (15) calendar days after the date notice of the Action.
Submissions of the investment plans of action will last for a period to be officially announced on the website of the duration of action and will not be less than one (1) month.
If this process is either not exhausted the available public expenditure, corresponding to the OP Digital Convergence and the one corresponding to the five (5) Regions Transition Support, or in any other case deemed appropriate, the submissions process will be repeated with the same way.

Budget Action

The total budget for public expenditure will go through this action amounts to 100,000,000 Euros. Action funded by the European Regional Development Fund (ERDF).

Amount of Grant Investment Plan and Budget

TABLE 1: Minimum and Maximum Amount of Investment Plans by enterprise size

TABLE 2: Maximum grant rates per investment plan and size of company.

Duration of Implementation of Investment Plans

The time of completion of approved investment projects may not exceed twelve (12) months from the date of approval, the date of signature, on behalf of the company "Digital Aid Inc." Decision acceptance - approval of the application form in Action.

Geographical area

Applications for investment projects may be submitted by companies operating legally in the Greek territory. Eligible geographic areas are all regions of Greece.

See the relevant files:

Notice of Action digi-retail

Submission Wizard Digi-retail

Evaluation Guide Digi-retail

Implementation Guide Digi-retai l

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